Why do we buy into it?

London Fashion Week last week, and I have only just recovered! At the show all day, and then partying every night. Fabulous, I loved it. But, I also wondered why we buy into it. A certain well known fashion editor was wondering around in heels she could not walk in, muttering away to her assistant who was wandering around with her watering can all day. Then, said editor, went on to someone's stand to 'borrow' some clothes, stripped off where she stood, changed, and then left! And the funniest thing is that her and her assistant looked ridiculous. And yet despite this, we let them dictate what fashion should be, how we should look, and we crave their approval. But in reality, do they really know any more than us? One look would prove otherwise. But when I mentioned this to other exhibitors, they all said well, she is in fashion, she is someone we look up to, she needs to look mad. I disagree. I think it is scary that fashion is dictated by people who wear extraordinary outfits, and can make or break a fashion business in minutes just by expressing their opinion. In reality, don't we all just want a dress that makes us look pretty, or jeans that make us look thin? Well I know I do.